Social Activism Organization Concept Idea
Unique Fitness' intentions are welcoming women into a comfortable and positive atmosphere. Unique Fitness guides women through areas of expertise such as healthy lifestyles, correcting form, and to provide beneficial information that could assist women ready to take action! Unique Fitness strives to maximize strength without compromising health or risk injuries.
Do fitness inspiration hashtags and influencer posts credibly support women's health goals?
BACKGROUND
As an overweight athlete who spent years trying to prove herself as strong and reliable, I began experiencing a distinct hatred for the sports I was playing. This hatred led me to resort to social media for fitness guidance and structure on my health. I soon began to realize that not only do women have a more complex body structure but we also have little to no guidance on how to listen and guide our bodies through fitness. Without doing extensive research on how to sustainably create a diet for myself and organize workout plans, I was unable to sufficiently do what is best for my body. With this, I decided that Unique Fitness would be an organization idea that is necessary for women to refer to.
As social media grows and proceeds to enter our lives everyday, there has become new way for "fitness experts" to exhaust and manipulate trust in the fitness community.
People search for the quickest and most efficient way to lose weight fast. Without an understanding of what is followed from this, physical and mental injuries are likely to occur. As the fitness myths and false information swarm the media, more opportunities to take advantage of good people are available. With the wants and needs to look like society's ideal version of a body, people will quite frankly do anything to get to that point, even if it puts themselves in harms way.
Social media has extensive amounts of helpful information for the community but it also holds a hefty hand of unreliable data and false expectations for the fitness community. The huge disconnect by influencers promoting self-love and body neutrality while posting edited images and videos has created an unreachable goal for people to embody.
Logo Rationale:
To fully encompass Unique Fitness' brand ideals and values, the bold type portrays trust, confidence and consistency. Each letter forming together ensures the member that they are a part of a group that is transparent and has a loyalty to each person. Simple yet professional, this logo partners with the brand cohesively.
The promotional products included in the Fitness Backpack Kit are included to assist women interested in started or continuing their health journey with the necessary means to do so. Knowing that Unique Fitness has their support and unconditional quality to rely on, women are more equipped to be their healthiest in the safest way.