This is a revolutionary rebrand of Scooter's World Famous Dawg house, which is a come-as-you-are hot dog, hamburger, and ice cream stand who has been booming with business for 21 years!
This rebrand answers how Scooter's Dawg House will adapt to the expectations of our customers while modernizing our brand. Tradition stands strong with our brand but loyalty, trust and attraction are what keep our customer engaged and coming back for more. This rebrand changes everything except the tradition of Scooter's Dawg House and the service we provide.
Our updated brand identity system serves as a directional following of how our visual communication for Scooter's Dawg House is to be distributed.
The Scooter's Dawg House identity is the tangible expression of all that we are. A well-implemented, strong and confident brand identity program will assist our brand to reach a further audience. This brandbook has every guideline to ensure the correct and consistent use of the brand. The brandmark, typography, color palette, and more design elements are included to help the designer create our needed visual communication materials.
We work hard to make Scooter's Dawg House your favorite spot with the largest mounds of fries, tastiest customizable hot dawgs, and creamiest dessert treats. We execute who we are as a brand by consistently reinforcing that our stand has the fresh and high quality foods for our customers.
Additionally, I have created sample applications on promotional products to create cohesiveness and collectively rebrand Scooter's successfully. A special addition to these products would be our new Innovative Cart Distribution. This application will bring an enormous rise in sales and will act as strong marketing material for Scooter's Dawg House. This ice cream cart will travel back and forth along Headlands Beach's walking trail awaiting its customers. The cart will lessen the impact of customers in line at the restaurant and the sales will rise as customers will be more willing to purchase if there is no wait.
Furthermore, our Innovative Cart Distribution will connect with all ages of our audience. The inviting elements of our design gather the entirety of who Scooter's Dawg House has always been. The marketing aspect of this distribution cart will raise the knowledge of who we are and how good our ice cream is. This is a great example of physical marketing that can be seen, photographed, and shared amongst socials.