Branding System Rationale:
The ideas behind Here We Go! ArtsX branding system is a direct representation of the time that we are living but also demonstrates the power of the arts. This campaign coordinates with the larger Arts and BGSU marketing campaign of "Let Yourself Go". The logo details emphasize motion and the collective arts moving as one to gather for ArtsX.
I designed our ArtsX showcase branding system! The ArtsX mission is to showcase to the public the high level of achievement and creativity demonstrated by the students and faculty in the programs of visual, literary, and performing arts at Bowling Green State University. ArtsX is faculty and student driven. It enables student and faculty artists to interact with and educate the public through collaboration across the arts. It provides valuable experience in arts advocacy for volunteers and performers. In expanded programming, ArtsX also introduces its guest artists to the K-12 students of Bowling Green through performances and workshops right in the schools. As an event that is open to all, ArtsX promotes awareness of the arts’ positive impact on the lives and economy of the people living in Northwest Ohio and the community of students at Bowling Green State University.
